Gala presented immersive retail experiences in virtual reality in collaboration with Arianna Huffington’s Thrive Global and Accenture. 

Nurulize – Showcased Atom View technology which enables products or environments to be imported, edited and streamed into a VR volumetric space from any captured or created data source. Nurulize’s Nu Design VR software application demonstrated social interaction where two or more people explored virtual items with unprecedented detail and interaction. For the first time, consumers can experience virtual shopping with others, creating a true social VR shopping and sharing experience.

About Store No. 8


We’re thrilled to share the news that Walmart tech incubator Store No 8 and Arianna Huffington’s Thrive Global have announced Nurulize as one of the five selected finalists in their Innov8: V-Commerce competition.

The competition invited companies and individuals that are developing disruptive technologies and experiences to present their technology as solutions that could help shape the future of retail in VR. There were over 200 entries.

Along with just 4 other finalists, Nurulize has been selected to participate in curating interactive and immersive experiences for an exclusive gala event providing the opportunity to demonstrate an exciting V-Commerce application utilizing Atom View™ technology to many of today’s most exciting brands and influencers including: General Catalyst, HTC VIVE™, Silicon Valley Bank, NEA, and Norwest Venture Partners.

The prospect of working in the Store No 8 incubator as part of the largest retailer in the world is a really exciting opportunity for us as this could help secure capital for development, provide training, exposure and help us to help other disruptive technology developers in the future as a founding member of the Store No 8 V-Commerce committee.

For more on Store No.8 see:

NY Times




Nurulize has been chosen as one of 10 selected out of an astonishing 120 entries to present as a part of a contest seeking companies with significant steps forward in computing technology. There’s an opportunity to win $30,000 and other prize so we’re excited to be a part of this.

We’re in great company with the 10 selected companies:

  • Cavrnus Inc
  • Doghead Simulations
  • FundamentalVR
  • Funique VR
  • Kalloc Studios
  • Nurulize, Inc.
  • Opaque Media Group/Opaque Space
  • Sheencity
  • Theia Interactive
  • von waldkirch

All accepted applicants cannot have exceeded $5 million in total capital for their creations.  NVIDIA is giving this opportunity to teams with well-developed ideas that are right on the verge of being more fully realized tools and apps.

The competition starts May 9th at 3:30 PT and we will be exhibiting in the GTC exhibit hall during the conference. We hope to see you there!


Academy Awards

Congratulations to our seed investors on this prestigious award!

Vladimir Koylazov, aka “Vlado,” will receive an Academy Plaque at the 2017 Academy Awards.

The award, presented by the Academy’s Scientific and Technical Awards Committee, recognizes V-Ray’s role in bringing realistic CGI to the big screen.

“V-Ray’s efficient production-ready approach to ray-tracing and global illumination, its support for a wide variety of workflows, and its broad industry acceptance were instrumental in the widespread adoption of fully ray-traced rendering for motion pictures,” says the Academy.

Unlike other Academy Awards, Scientific and Technical Awards aren’t granted for work developed in the past year—instead, they take into account the overall contribution of particular technology to the process of making movies. However, 2016 has been a monumental year for Chaos Group in film, with V-Ray rendering incredible imagery for movies such as “Doctor Strange,” “Captain America: Civil War,” and “X-Men: Apocalypse.”

Vlado will collect his award at the Scientific and Technical Awards Presentation on Saturday, February 11, 2017 at the Beverly Wilshire in Beverly Hills. Portions of the Scientific and Technical Awards Presentation will be included in the Oscar telecast, to be held on Sunday, February 26, 2017.

Official Academy press release.


NU Reality Desert Home

We’re showcasing our Nu Reality: Desert Home VR experience on the Oculus headset at SXSW Interactive this week.

Visitors will be able to glimpse the future of VR first-hand, as they enter a highly detailed California vacation home and are presented with options to access a multitude of content options.

The Desert Home is groundbreaking in its application and is the most photorealistic VR experience on the planet.

A place for exploration

The Desert Home is designed to be a virtual vacation home where you can play, work, customize, share and be transported to other VR experiences. Once launched, users will be able to download and add new experiences, look at beautiful art objects, play games, share and customize the home to suit their own taste.

Philip Lunn, CEO of Nurulize comments: “This is a really exciting concept that we’ve been working on for some time. Imagine loading up the Desert Home, and exploring ancient artifacts, a spaceship from your favorite film, or the latest model of car you’ve had your eye on, all in incredibly rich real-time detail.”

Nurulize sees the Desert Home as a comfortable portal or channel from where users will be able jump in and explore a wide variety of content. From an advertising perspective, the breakthrough, hyper-real environment will be a place that consumers can view and compare products without even going to a showroom.

Lunn continues: “The applications are almost limitless. Users will be able to load and interact with highly detailed, authentic content, and advertisers will be able to add sponsored content. We’ll even be able to stream programming onto a TV in the Desert Home.”

See the demo at SXSW Interactive

If you’re at SXSW and want to experience the Desert Home for yourself on the Oculus headset, be sure to visit Nurulize on at stand #124, SWSX Gaming Expo, Palmer Event Center, Halls 1 & 2.


Rise VR

We’re showcasing our RISE Oculus DK2 tech demo at GDC 2015 in San Francisco this week.

RISE is a fully immersive virtual reality experience that tells the story of a robot uprising from the perspective of a sentient robot agitator who’s been captured.

Watch the 4K demo

Check out the video of the real-time 4K running in Unreal Engine 4:



RISE explores the confluence of VR and science fiction cinema. The demo centers around a scene taken from Director David Karlak’s short film RISE.

This can’t be real-time, can it?

The creative team is led by VFX-industry veteran and Scott Metzger who has pioneered a unique, time-intensive approach to bring these CG assets to a realtime environment.

Starting with the environment captured with FARO LIDAR scans, HDR photography, and the XXArray character captures, they then used these enormous data sets to reconstruct the scene in its entirety.

The results in this brand new demo are astonishing and introduce a number of technical milestones, including:

  • Real-time display of VFX assets
  • Dynamic physical camera simulation for accurate depth of field
  • A full 16-bit float scene for dynamic, accurate exposure adjustment

Philip Lunn, CEO of Nurulize comments: “All of this technical work and the immense level of detail that we’ve added to the scene and characters in particular, create this truly amazing look that will just blow people away. The RISE VR experience is just one of the ways we are experimenting with this exciting technology as we work to build experiences and software solutions that will shape the way we interact and consume media in the future.”

Even more to come

The Nurulize team are also working on a number of other projects, as they work to push the boundaries and accessibility of VR for the masses.

As well as RISE, Nurulize has developed the NuReality: Desert Home, which was showcased at CES last month. The Desert Home is a uniquely immersive VR environment that transports user into an incredibly luxury detailed California home in the desert.

Details magazine described it as: “One of the best experiences at the show…” and continued that “it’s going to change the way people look at VR once it’s more widely implemented.”

See the demo at GDC 2015

If you’re at GDC and want to experience the real-time version yourself on the Oculus headset, be sure to visit Nurulize on Graphine’s booth (#101).