Store No. 8 Hosts Innov8: V-Commerce Gala, previewing the future of retail in Virtual Reality

Gala presented immersive retail experiences in virtual reality in collaboration with Arianna Huffington’s Thrive Global and Accenture. 

Nurulize – Showcased Atom View technology which enables products or environments to be imported, edited and streamed into a VR volumetric space from any captured or created data source. Nurulize’s Nu Design VR software application demonstrated social interaction where two or more people explored virtual items with unprecedented detail and interaction. For the first time, consumers can experience virtual shopping with others, creating a true social VR shopping and sharing experience.

About Store No. 8

FX Guide reviews Atom View

Mike Seymour from FX Guide gives an in-depth review of Atom View.

One of the really impressive technologies at SIGGRAPH was Atom View by Nurulize. Several companies have tried to address bringing the real world with Interactivity to VR. In the past we have covered 8i which is one such company.  Others are exploring Light Fields to resolve this. Approaching this problem from a different but very high end perspective is Atom View by Nurulize.

Nurulize Chosen as one of five finalists for the 2017 Innov8: V-commerce Competition

We’re thrilled to share the news that Walmart tech incubator Store No 8 and Arianna Huffington’s Thrive Global have announced Nurulize as one of the five selected finalists in their Innov8: V-Commerce competition.

The competition invited companies and individuals that are developing disruptive technologies and experiences to present their technology as solutions that could help shape the future of retail in VR. There were over 200 entries.

Along with just 4 other finalists, Nurulize has been selected to participate in curating interactive and immersive experiences for an exclusive gala event providing the opportunity to demonstrate an exciting V-Commerce application utilizing Atom View™ technology to many of today’s most exciting brands and influencers including: General Catalyst, HTC VIVE™, Silicon Valley Bank, NEA, and Norwest Venture Partners.

The prospect of working in the Store No 8 incubator as part of the largest retailer in the world is a really exciting opportunity for us as this could help secure capital for development, provide training, exposure and help us to help other disruptive technology developers in the future as a founding member of the Store No 8 V-Commerce committee.

For more on Store No.8 see:

NY Times


Nurulize wins the Nvidia GTC VR Showcase Competition

Nurulize Takes Home GTC’s Grand Prize at VR Content Showcase.

A panel of judges chose the winner after two hours of speed-of-light pitches. Each company had five minutes to impress the judges, followed by a grilling from Jeff Herbst, vice president of business development at NVIDIA, and Mark Rein, vice president and co-founder of Epic Games.

“It’s great to be selected and recognized for the work we’ve been doing,” said Phillip Lunn, CEO and co-founder at Nurulize. “It’s a significant validation of the path we’re on and the technology we’re developing.”

To pick a winner, the judges – who also included Tipatat Chennavasin, of The Venture Reality Fund; and Greg Castle, of Anorak Ventures – looked for startups with unique technology, a ready market and experienced founders.

10 finalists for Nvidia’s AR/VR GTC competition have been chosen

Nurulize has been chosen as one of 10 selected out of an astonishing 120 entries to present as a part of a contest seeking companies with significant steps forward in computing technology. There’s an opportunity to win $30,000 and other prize so we’re excited to be a part of this.

We’re in great company with the 10 selected companies:

  • Cavrnus Inc
  • Doghead Simulations
  • FundamentalVR
  • Funique VR
  • Kalloc Studios
  • Nurulize, Inc.
  • Opaque Media Group/Opaque Space
  • Sheencity
  • Theia Interactive
  • von waldkirch

All accepted applicants cannot have exceeded $5 million in total capital for their creations.  NVIDIA is giving this opportunity to teams with well-developed ideas that are right on the verge of being more fully realized tools and apps.

The competition starts May 9th at 3:30 PT and we will be exhibiting in the GTC exhibit hall during the conference. We hope to see you there!

V-ray wins Academy Award

Congratulations to our seed investors on this prestigious award!

Vladimir Koylazov, aka “Vlado,” will receive an Academy Plaque at the 2017 Academy Awards.

The award, presented by the Academy’s Scientific and Technical Awards Committee, recognizes V-Ray’s role in bringing realistic CGI to the big screen.

“V-Ray’s efficient production-ready approach to ray-tracing and global illumination, its support for a wide variety of workflows, and its broad industry acceptance were instrumental in the widespread adoption of fully ray-traced rendering for motion pictures,” says the Academy.

Unlike other Academy Awards, Scientific and Technical Awards aren’t granted for work developed in the past year—instead, they take into account the overall contribution of particular technology to the process of making movies. However, 2016 has been a monumental year for Chaos Group in film, with V-Ray rendering incredible imagery for movies such as “Doctor Strange,” “Captain America: Civil War,” and “X-Men: Apocalypse.”

Vlado will collect his award at the Scientific and Technical Awards Presentation on Saturday, February 11, 2017 at the Beverly Wilshire in Beverly Hills. Portions of the Scientific and Technical Awards Presentation will be included in the Oscar telecast, to be held on Sunday, February 26, 2017.

Official Academy press release.

Nurulize’s Nu Reality: Desert Home VR portal on show at SXSW

We’re showcasing our Nu Reality: Desert Home VR experience on the Oculus headset at SXSW Interactive this week. Visitors will be able to glimpse the future of VR first-hand, as they enter a highly detailed California vacation home and are presented with options to access a multitude of content options. The Desert Home is groundbreaking in its application and is the most photorealistic VR experience on the planet.

The Desert Home is designed to be a virtual vacation home where you can play, work, customize, share and be transported to other VR experiences. Once launched, users will be able to download and add new experiences, look at beautiful art objects, play games, share and customize the home to suit their own taste.

Philip Lunn, CEO of Nurulize comments: “This is a really exciting concept that we’ve been working on for some time. Imagine loading up the Desert Home, and exploring ancient artifacts, a spaceship from your favorite film, or the latest model of car you’ve had your eye on, all in incredibly rich real-time detail.”

Nurulize sees the Desert Home as a comfortable portal or channel from where users will be able jump in and explore a wide variety of content. From an advertising perspective, the breakthrough, hyper-real environment will be a place that consumers can view and compare products without even going to a showroom.

Lunn continues: “The applications are almost limitless. Users will be able to load and interact with highly detailed, authentic content, and advertisers will be able to add sponsored content. We’ll even be able to stream programming onto a TV in the Desert Home.”

If you’re at SXSW and want to experience the Desert Home for yourself on the Oculus headset, be sure to visit Nurulize on at stand #124, SWSX Gaming Expo, Palmer Event Center, Halls 1 & 2.